The purpose of this ad is to obviously sell the Swiffer. It shows that while being a house wife and looking after the kids, Swiffer makes it easy and fun to clean with.
Its audience would definitely be middle aged women who are stay at home moms. It appeals to women who have busy life styles.
These types of cleaning ads usually always involve the “mom”. Not only for the Swiffer ad, but for many household products, they show the mom with the kids and her cleaning up the mess. For example bounty commercials show when the little kids spill their drinks and the mom always comes to the rescue with the napkin. It is never the dad.
The tone this ad is trying to portray is that moms are happy being house wives cleaning up after the kids while taking care of them as well.
Good. Why do you think these ads always focus on the "mom." I think I know why you have mom in quotes, but expand that. What argument are they making about "moms"? What about this ad makes it fun?
ReplyDeleteI think my peer does a wonderful job explaining who the targeted audience is and how they are being targeted. However, I think my fellow peer needs to stay focus on Swiffer and describe the actual scenery Swiffer decided to portray.
ReplyDelete